Overview

A simple objective - engage and educate a workforce of over 25,000 people with the new offering to produce an army of advocates. We partnered with Sky to internally launch their new market changing proposition, Sky Mobile.

We delivered:

  • Product Launch

  • Web App

  • Gamification

  • Strategy

  • Environmental Branding

  • Building Wrap

  • Experiential

SkyMobile_Building_Wrap.png

Our Approach

Creating multiple physical and digital installations around Sky, we took a three-phase approach leading up to the announcement and launch of the new service – Educate, Inspire, Advocate.

Educate - Employees used their mobile phones to interact with the installations. Through a simple web socket game people competed against each other whilst learning about the new proposition.

Inspire - On the day of launch we wrapped key Sky buildings with the new Sky Mobile brand. A bold, confident “we have arrived” statement.

Advocate - In the final phase of the campaign we created the SkyMoji generator. Through digital installations and a web app employees could create their own Sky Mobile branded emoji. Once happy with their personal SkyMoji they could then share via social media and really spread the word that Sky Mobile has arrived!

Results

To date over 90% of staff have directly engaged with Sky Mobile and 60% have shared content externally on social channels.

 

A MASSIVE THANK YOU for all your hard work, energy and ideas on Sky Mobile. We’ve done new things, pushed the boundaries and worked together brilliantly as one team.

- Louise Hanratty, Head of Internal Comms

SkyMobile_Employee_Game.png