Overview

With an upcoming release of the highly-anticipated Sky Q product, Sky looked to us to guide them through their biggest product launch for over 10 years.

Sky’s objective was to ensure over 25,000 people ranging from field based engineers, contact centre staff and head office understood the new proposition and the how Sky Q would set apart from its competition.

We developed a strategy to empower employees with the tools to talk confidently, sell and become advocates of Sky Q across the business.

We delivered:

  • Building Wrap

  • Environmental Branding

  • RFID Technology

  • Manager Packs

  • Interactive Demo

  • Video Brochure

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Our Approach

We began by getting an understanding of our audience, looking to deliver communications across multiple channels to reach a large number of sites across the UK and Ireland.

We planned a four-phased approach across a three-month period, kicking off with a bold activity to unveil the news with a one to all reveal. Dedicated spaces at the nine largest sites were delivered giving the product presence and allowing staff to get their hands on it. We developed interactive destinations using RFID technology to allow employees to swipe their security passes to access exclusive personalised content and test their knowledge to win prizes, allowing us to measure understanding.

Other deliverables included giveaways, video book manager packs, contact centre branding across 73 sites and a creative building wrap.

Results

The interactive destinations were a huge success registering over 3,000 unique visits in the first week. The popularity of the spaces has meant they have become a mainstay for use across future campaign launches and company messaging.

I wanted to take a few minutes to thank you for everything Sky Q! It’s been over a year in the making, with tonnes of change, creative challenges and numerous versions of plans…but it the end I really do believe we nailed it.   From innovative manager’s packs, to clever interactive destinations, to The Hub demo (wow) – there’s too much to mention. I really think we’ve raised the bar.

- Louise Hanratty, Head of Internal Comms

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